The key to a successful outreach and social marketing campaign is to know your intended audience. To effectively reach your audience, you need to understand their beliefs, values, and motivators and know which forms of communication will best reach them. One of the best ways to get to know your audience is to conduct formative research.

The Benefits of Formative Research

  • Find out what your audience needs and wants in order to make the desired behavior change!
  • Engage them in their own journey to positive change!
  • Learn how to reach them with culturally and linguistically relevant information.
  • Continue to involve your audience as you evaluate and refine your approach.

A Simple but Powerful Plan

We distill our work into an easy-to-implement social marketing plan. Our 5 Point Social Marketing Plan serves as a road map to help you stay on track, reminding you to keep your audience’s needs and motivators in mind along the way.

Process and Outcome Evaluations

Keep the end-goal in mind. We build in process and outcome evaluations as part of the social marketing process.